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How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.
Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — […]
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Leadspace Ranked a Leader in the Forrester New Wave: B2B Standalone Customer Data Platform Q4 2021
Today marks an important milestone for Leadspace, our customers, our data suppliers and our GTM partners. We are one of three companies that is ranked a Leader from the more than a dozen select companies that Forrester invited to participate in its Forrester Wave™ evaluation, The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. If […]
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Forrester Says the Need for More and Better Data Is Driving CDP Adoption
What’s new in Forrester: New-Tech Customer Data Platforms, Q3 2021 It’s been over two years since Forrester last published the Forrester New Wave™: B2B Customer Data Platforms, and a lot has happened since then. At the end of last month, the newest version of The Forrester New Tech: Customer Data Platforms, Q3 2021 was released. […]
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From Customer Data to Customer Intelligence: The Evolution of the B2B CDP
If you’ve read more than a handful of marketing blogs, you’ve likely come across the phrase “a 360-degree view of the customer.” That’s the ideal for every marketer and sales rep, right? The more you know about your customers, the more likely you are to use your time and effort wisely when engaging those customers. […]
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7 B2B Lead Scoring Best Practices for 2021
Generating a ton of leads for your B2B company seems great…until you realize that those leads aren’t turning into opportunities at rates anywhere near where they should be. This is a common issue B2B companies have been battling for a while now. Almost a decade ago, Marketing Sherpa’s B2B Marketing Benchmark Report revealed that 61% of […]
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B2B Segmentation vs. B2C Segmentation: A Look at the Differences
What’s the difference between marketing for a B2B company and a B2C company? While some might argue that the lines are blurring, we think there are still some key differences. One thing that sets the two apart is in the way you approach your target audience. B2C businesses tend to focus on appealing to their […]
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How to Use Intent Signals: 4 B2B Marketing Tips
What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly. There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. […]