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New Logo Land: Aligning Intent and Tech Install for New Business
In B2B sales and marketing, timing is everything – and relevance is your secret weapon. The best Go-to-Market (GTM) teams know that simply identifying companies in your Total Addressable Market (TAM) isn’t enough. To win new business, you need to know who’s in-market and why they’re a good fit. That’s where both intent data and […]
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Technographic Data for B2B Sales and Marketing: Top Questions & Use Cases
Know their Tech – know their needs. Technographic data—information about a company’s technology stack, tools, and software usage—has become a crucial asset in B2B sales and marketing. This data allows businesses to gain insights into a prospect’s technological environment, helping them tailor their outreach and offerings to match the prospect’s needs with the products and […]
