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The Gift of Data: How Clean, Unified Data Can Transform Your GTM Team In 2026
As we approach the end of 2025, your GTM team is likely to pause to reflect: What worked this year? What didn’t? And, most importantly, what’s next? Amid these reflections, one truth stands out: the quality and alignment of your data is the ultimate gift to your marketing, sales, and revenue operations teams. When your […]
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What Are Buyer Profiles? And Why Are They Critical to Modern GTM Success?
In B2B, everyone talks about “knowing your customer,” but very few organizations actually have a complete, accurate, unified view of the people and companies they’re selling to. Most GTM systems (CRM, MAP, website forms, enrichment tools, intent platforms, etc) each maintain their own version of a lead, prospect, or account. And they rarely match. This […]
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Your GTM Data Shouldn’t Be a Thanksgiving Potluck.
Why the “bring-your-own-data” model is breaking B2B revenue teams, and how to fix it. Thanksgiving potlucks are great… for family gatherings. Everyone brings a dish, there’s a little chaos, a few surprises, and somehow it all works out. But when your go-to-market data starts looking like a potluck, that’s when things fall apart. In most […]
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Field-Level Waterfall Logic: The Missing Ingredient in Your Data Stack
Your GTM systems may look full, but they’re starving for something essential. Here’s what’s missing, and how field-level waterfall logic quietly fixes it. Take a look inside your database. Thousands of rows. Dozens of fields. Names, emails, industries, job titles… It all looks full. But what about what’s not there? Your database isn’t broken because […]
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Haunted by Anonymous Leads? Bring Pipeline Ghosts Back to Life.
You’ve seen them before… The form fills that vanish.The prospects that never make it to sales.The “leads” that looked promising until they disappeared into your CRM without a trace. They’re anonymous leads. The ghosts haunting your pipeline. And if you’re not careful, they’ll keep draining your funnel, and your revenue, year after year. What Are […]
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Why Waterfall Logic Matters in B2B Data Aggregation
Modern go-to-market teams are swimming in data – firmographics, technographics, intent signals, engagement scores, and countless enrichment sources. But here’s the truth: more data doesn’t automatically make your business smarter. It often just makes it messier. When multiple data vendors, enrichment tools, and APIs are all trying to update the same record, the result is […]
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The Boardroom Truth: AI Doesn’t Drive Revenue – Data Does
In a recent blog, Forrester projected that enterprise software spend will surge to $1.7 trillion by 2029, fueled by double-digit growth in AI, data platforms, and security. Enterprises are pouring billions into new tools and technologies in hopes of driving efficiency and growth. But here’s the reality: software spend alone doesn’t create results. If your […]
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Dynamic Data: The Reason GTM Leaders Are Leaving Static Data Behind
For decades, B2B teams have relied on the same approach to customer data. Buy a dataset, upload it into the CRM, hope it helps. Then watch it decay, duplicate, and disconnect from the real world. That world is over. In today’s market, the difference between winning and losing comes down to one thing: whether your […]
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'Is My CRM Data AI-Ready?' Let’s Find Out
Why most B2B teams aren’t AI-ready – And what to do about it. As you’re probably aware, AI tools have become absolutely critical in order for modern B2B GTM teams to compete. Whether you’re scoring leads, forecasting revenue, prioritizing accounts, or hyper-personalizing your outreach, AI has the potential to accelerate performance across sales, marketing, and […]
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Is Your GTM Team Ready For AI?
AI is transforming how B2B go-to-market (GTM) teams work – from predictive lead scoring and personalized outreach to dynamic territory planning and intelligent routing. It’s no longer a futuristic concept; AI is here, and it’s promising to make GTM teams faster, smarter, and more efficient. But there’s one giant catch… Before you plug in AI […]
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Disconnected Data Driving Your GTM? Here's What It's Costing You
When B2B teams buy data from multiple vendors, they’re often buying more problems than solutions. Each source delivers disparate, disconnected data – fragmented across systems, inconsistent in format, and difficult to trust. Before any of it can be operationalized, it must first be unified, enriched, and synchronized across your tech stack. And that’s where the […]
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Why Your Outbound Success Depends on an Optimized Total Addressable Market (TAM)
In B2B, success starts with focus. And that focus begins with a clearly defined and intelligently prioritized Total Addressable Market (TAM). If your outbound sales and marketing teams are targeting the wrong companies – or even the right ones, but in the wrong order – your GTM strategy is flying blind, wasting time, budget, and […]
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Why Complete, Accurate Customer Profiles Are Essential for Effective AI Scoring Across Your TAM
In last week’s blog, we looked at the top 10 questions B2B GTM leaders have as they prepare their buyer data for AI. In this blog, we’ll hammer home the reason they feel so obligated to get their data in order. In today’s hyper-competitive B2B landscape, data is the new fuel – and AI is […]
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The Top 10 Questions B2B GTM Teams Ask About Getting Customer Data Ready for AI
AI is no longer a future concept – it’s already reshaping how modern Go-to-Market (GTM) teams prioritize leads, personalize outreach, forecast revenue, and identify closeable business. But before any of that magic happens, there’s a critical prerequisite: your customer data needs to be AI-ready! GTM leaders are quickly realizing that messy, incomplete, or disconnected data […]
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Leadspace MAPs: The Fast Fix for Your Unproductive CRM
Sales and marketers are looking at buying groups instead of job titles alone. The buying power and functions of any job title isn’t universal between different companies. In order to identify who the decision makers are at a company, we need to understand the hierarchical structure of the company and either know or take educated guesses on whether the person is in corporate or which division someone is in.
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Do You Really Need the Best Identity Resolution & Active Profiles Available?
Answer: Of course you do! Sales & Marketing teams know that targeting customers with incomplete and siloed data is a complex process. Having a single, comprehensive view of your customer data in one place makes it significantly easier to effectively target the right people at the right time with personalized campaigns. Unfortunately, creating active, unified […]
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Stop Spending Money on Siloed Data. Get Pre-Blended 3rd-Party Data for Half the Cost!
As B2B marketers, we aim to deliver effective campaigns targeted at the best opportunities within our Total Addressable Market (TAM) – at the lowest cost. Doing this successfully starts with creating complete, accurate, dynamic and unified buyer profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven assurance […]
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Improving Sales Territory Management and Planning
Aligning your teams to ensure sales quotas are met has never been easy, and the current environment has only made it harder. If your sales goals are not being met, it may be time to optimize your sales territory management strategy by utilizing all available resources effectively to boost sales productivity. What Is Sales Territory […]
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Taking the Guesswork Out of Sales & Marketing
It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Let’s assume you start strong. But how do you grow better? How do you […]
