Planned Sessions
Pure Storage Revenue GTM: Global ABM/Territory Targeting
Monday, May 6, at 12:40-1:10AM in room 18A
Presented by : Laurie Cremona Wagner, Vice President, Marketing Operations and Strategy, Pure Storage and Marge Breya, President, Leadspace
Pure Storage Revenue GTM: Global ABM/Territory Targeting
Learn how Pure Storage prioritized over 200M companies globally to strategically align their sales and marketing investments. Understand how the Pure Storage/Leadspace team aligned around account-specific TAM/SAM models – how they were developed and customized by industry classification. Goals, solutions and challenges for global hierarchies for TAM and territory assignments will be shared. Technology and intent targeting approaches will also be discussed. Change acceleration and shared vision strategies will also be shared on aligning teams and leadership.
Learn More
Monster Wins with Live, Dynamic Buyer Data
Wednesday, May 8, at 9:40-10:10am in room 18A
Presented by : Lissette Leonardo, Senior Operations Manager, Monster & Marge Breya, President, Leadspace
Monster Wins with Live, Dynamic Buyer Data
Keep your customer and prospect data alive and full of value. As companies and people change you need better quality, up-to-date, dynamic data and insights to build new pipeline every quarter. In this session, Leadspace and Monster will showcase best practices in B2B marketing and sales today. Learn how dynamic buyer data allows you to identify and prioritize who you want to market or sell-to in your TAM, and why.
Learn More
