Identity Resolution
Identity Resolution is the unsung hero in GTM ROI. Fundamental to any sales and marketing endeavor is knowing who that buyer is – and what role they play in the buying team. It’s the difference between flying blind and flying smart. Whether or not you have a strong identity resolution framework is the main factor in determining and authenticating the knowledge of your buyer.
Kathryn Dean
Marketing Operations Manager
“Leadspace’s AI approach is much more tailored than what you get with generic predictive systems. It gives us the confidence that the data is always right. And if Leadspace ranks a prospect highly, we know it’ll be a good fit. Now, I can work with complete trust that they know who to go for, and who to prioritize.”
