B2B Intent Data: How to Generate Closeable Leads Faster

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are searching for you and have intent to use your product type. While that’s useful information, it simply doesn’t paint the full picture necessary to target the best deals in the B2B world. Teams that use intent data have an advantage as they can have a better understanding of which companies are ready to buy. This webinar will explore the types of intent data and how to combine them with other signals to avoid the pitfalls that happen to those who are unaware.