Mastering Identity Resolution to Assemble Prospect Buying Teams

Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles, third-party, intent, and location sources. An identity resolution framework gives you a competitive advantage by associating buying signal data with each person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the guesswork out of targeting for marketing campaigns and sales prospecting.