Pure Storage: Redefining Revenue GTM & Territory Targeting

Join Marge Breya, Leadspace, and Laurie Cremona Wagner, Pure Storage, for an insightful webinar on how Pure Storage effectively prioritized over 200 million companies worldwide to streamline their sales and marketing efforts. Learn how the Pure Storage/Leadspace team aligned around account-specific TAM Total Addressable Market and SAM (Serviceable Available Market) models. We’ll explore how these models were meticulously developed and customized by industry classification, addressing the unique challenges and solutions for managing global hierarchies for TAM and territory assignments.

In this session, you’ll also learn about innovative technology and intent targeting approaches that have driven success. Gain valuable insights into strategies for accelerating change and fostering a shared vision to align teams and leadership. Don’t miss this opportunity to elevate your marketing operations with practical takeaways and expert guidance.