Identity resolution: the backbone of active profiles, and active profiles are the backbone of sales & marketing.

The Forrester Wave™: B2B Customer Data Platforms, Q4 2023

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Forrester finds in their CDP 2023 Wave that customers should seek solutions that

Offer real-time data unification and identity resolution.
Support buying groups and have buying group expanded capabilities on the roadmap.
Use AI for insights, journey mapping, and next best action.

A single view makes it possible to target the right people at the right time with personalized campaigns.

Leadspace empowers sales & marketing teams to seamlessly blend customer data into a single source – active buyer profiles for people, companies and accounts.

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Leadspace brings it all together

Advantages of an identity resolution framework?

Master your conversations and inbound leads in real-time with conversational AI.
Improve your decision-making capabilities.
Improve your risk management and compliance processes.
Enhance your customer experience.
Maximize the value of your technology investments.
Handle your most challenging use cases in real-time.

What is Identity Resolution?

The process of accurately associating buying signals with each person who interacts with your business. It’s critical to automating and implementing your lead-to-account matching process correctly.

An identity resolution framework helps at every stage
of your data modernization journey.

Strategic targeting / prioritized outreach
ICP analytics / TAM analytics / territory planning
Data health reports
Lead-to-account matching and routing
CRM clean-up and ongoing enrichment

Financial reporting and forecasting
Effective application of predictive models
Account-based marketing (ABM)
Creating account/contact hierarchies

Leadspace Identity Resolution:

Framework based on deterministic/probabilistic identifiers.
Unique/non-unique company and person IDs are used to unify profiles and validate/dedupe data.
Unification logic is customer-configurable for business needs.
We use probabilistic IDs, PII and anonymous, to complement unique IDs for matching.
Account unification solutions are built to support company hierarchies, identify buying centers and teams as well as the legal structure.
Our person unique identifiers include workmail, webmail, social profile, phone, & cookie/device ID.
Our company unique identifiers include domain, ID/DUNS, social profile, phone, and IP.

The effectiveness of a CDP depends on its Identity Resolution framework!

With Leadspace, you can expect the best identity resolution available – just ask Forrester! Check out The Forrester Wave™: B2B Customer Data Platforms, Q4 2023, where we are the only platform to score 5 out of 5 in Identity Resolution & Profiles.

Leverage Industry-Leading Identity Resolution & Profiles Today!

Seamlessly create complete, accurate B2B buyer profiles with unrivaled, embedded third-party data for people, companies and accounts. Eliminate your buyer data silos and accelerate successful campaigns with Identity Resolution & Profiles that you can bet your business on.

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