The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B marketers in particular have also faced the paradoxical disadvantage of already having powerful marketing automation and CRM systems that seemed like the natural solutions to the data challenge.
You may also be interested in:
Take Your Data to the Next Level: The Marketer’s Guide to Running a Comprehensive Data Test
By now, most marketers recognize that data is one of their most important assets. But obtaining, managing and making sense of your customer data is also one of the greatest challenges facing B2B marketers today. There are so many data solutions out there, with different constellations of offerings, that it’s hard to know which work, […]
Read More
The 4-Step Scoring Program for ABM Success
Scoring is an important tool for B2B Marketing and Sales. Whether you’re dealing with demand generation, marketing/sales ops, or any form of customer engagement—scoring helps personalize engagement by identifying and prioritizing your prospects, and understanding their business needs. As important as account and lead scoring are for “traditional” demand gen, they’re even more critical for […]
Read More
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]
Read MoreWho We Work With
