Whether you’re trying to deliver the personalized experiences B2B buyers now expect, need to optimize your ABM programs by defining a more accurate ideal customer profile to find the best lookalike accounts and learn what they’re doing so you can prioritize your spend, or to even take advantage of all the AI-powered functionality showing up in your stack — data and insights are the fuel for modern marketing.
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Take Your Data to the Next Level: The Marketer’s Guide to Running a Comprehensive Data Test
By now, most marketers recognize that data is one of their most important assets. But obtaining, managing and making sense of your customer data is also one of the greatest challenges facing B2B marketers today. There are so many data solutions out there, with different constellations of offerings, that it’s hard to know which work, […]
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The 4-Step Scoring Program for ABM Success
Scoring is an important tool for B2B Marketing and Sales. Whether you’re dealing with demand generation, marketing/sales ops, or any form of customer engagement—scoring helps personalize engagement by identifying and prioritizing your prospects, and understanding their business needs. As important as account and lead scoring are for “traditional” demand gen, they’re even more critical for […]
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The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform
The Ultimate Guide to Driving Revenue with a B2B Customer Data Platform The pace of change is just one reason that B2B marketers have fallen behind in using their data. Organizational silos, limited budgets, shortage of time and lack of staff skills all contribute, as does a lack of alignment between Sales and Marketing. B2B […]
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